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Maidenform

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About Maidenform

It’s what’s underneath that counts
Two inspired women in the fashion industry founded Maidenform in 1922 to help women feel and look better in their clothes.
Almost 100 years later, that’s still our mantra.
Our bras, panties and shapewear are designed to complement your personal fashion sense, whether you’re dressing for work, weekends or a special occasion.
Let us help enhance your shape, empower your style, and define your personal look from the inside out.

Promotions
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